Raybern Website

This provider of high-quality architectural hardware to the trades has a wide selection of astonishingly beautiful objects from around the world- as well as high tech builders hardware and larger materials. The task was to give some flavor of the vast array of products offered, and drive business to the brick-and-mortar showroom. The tactile nature of the products and the huge selection made an online store less optimal than the wholesale business, fueled by personal contacts the business has built up amongst local architects and builders.

The new current site makes more use of CSS styles, and has a bolder cleaner look, reflecting the owner's liking for Italian design, and working in tandem with a series of print ads and flyers of similar style to make a unified marketing message.

live site >>

The original site, which Liz Manicatide designed for Raybern in 1997, was formatted to be 800x600 friendly, and used the best practices of the day. It also used a right-side menu layout which was different and eye catching.